August is National Wellness Month—Let’s Talk About Nutrition
Why Now Is the Perfect Time to Bring Nutrition Coaching to the Forefront of Your Holistic Practice
By Dr. Brad Kristiansen
As holistic practitioners, we know that true wellness is more than symptom management; it’s about addressing root causes and restoring balance. While wellness trends like breathwork, cold plunges, and wearable trackers continue to capture attention, the foundation of health remains clear: nutrition.
This August, during National Wellness Month, we have a powerful opportunity to lead our communities back to that foundation.
The Silent Crisis: Poor Nutrition and Chronic Illness
The statistics are staggering. According to the CDC, six in ten U.S. adults live with a chronic condition. Four in ten have two or more. These conditions, many of which are preventable, are directly tied to poor nutrition. Yet, nutrition remains one of the most overlooked pillars in mainstream care.
Even more concerning is the rise in chronic illness among younger populations. Diseases like type 2 diabetes, once seen in older adults, are now prevalent in millennials and Gen Z. Fast food, ultra-processed snacks, and high-sugar beverages dominate the modern diet, and it’s taking a toll.
As holistic providers, this is our call to action.
Educating the Public: A Role We Can’t Ignore
One reason many patients don’t make the connection between diet and disease is that the data is often fragmented and confusing. Patients are overwhelmed by contradicting messages: keto vs. plant-based, carbs vs. fats, clean eating vs. intuitive eating.
This confusion is where we, as trusted wellness professionals, can make a meaningful impact. When we offer clear, evidence-informed education on the role of nutrition, we empower our patients to take control of their health.
This is why National Wellness Month is an ideal opportunity to take a proactive approach with nutrition education campaigns and nutrition coaching.
Why Nutrition Coaching Belongs in Every Holistic Practice
Integrating nutrition coaching into your practice isn’t just a “nice to have.” It’s essential if you want to:
- Address root causes of chronic symptoms
- Improve patient outcomes and retention
- Offer preventative care that creates lasting change
- Differentiate your practice in a crowded marketplace
Even if you’re already doing functional testing or recommending supplements, structured nutrition coaching can bridge the gap between what you prescribe and what patients actually implement in their daily lives.
Programs like the Complete Nutrition Coaching Course provide practitioners with ready-made tools and educational materials that cut through the noise and confusion surrounding food.
Use Wellness Month to Grow Your Practice
Here are a few ways you can use National Wellness Month to engage your audience:
- Host a Nutrition Awareness Week at your clinic or online
- Offer free nutrition consultations or assessments for new patients
- Share facts and tips on social media or through your newsletter
- Partner with local wellness businesses to offer cross-promotions
- Educate your staff to reinforce a nutrition-first approach throughout your practice
Nutrition Is More Than Fuel—It’s Preventative Medicine
As holistic providers, we’re already working with patients who want more than temporary relief. They’re looking for sustainable health. The way we guide them—through personalized, whole-food nutrition—can be a game-changer in their lives.
This National Wellness Month, let’s re-center the conversation on nutrition and show our communities what holistic wellness really means.
Now is the time to lead with food. Let’s make nutrition coaching the next essential tool in your practice.
Author Bio:
Dr. Brad Kristiansen is the Clinical Director for Holistic Health Solutions. He is a chiropractor and nutritionist who has trained thousands of holistic practitioners on personalized nutrition programs to help patients regain optimum health.